Selling it : the incredible shrinking package and other marvels of modern marketing /
Ware, Leslie.
Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports. - New York : Norton, 2002. - xvii, 202 p. : col. ill. ; 24 cm.
039332172X (pbk.)
2001041004
Deceptive advertising.
Consumers.
Quality of products.
HF5827.8 / .S45 2002
658.8
Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports. - New York : Norton, 2002. - xvii, 202 p. : col. ill. ; 24 cm.
039332172X (pbk.)
2001041004
Deceptive advertising.
Consumers.
Quality of products.
HF5827.8 / .S45 2002
658.8