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The moral dimension of marketing : essays on business ethics /

Davidson, D. Kirk.

The moral dimension of marketing : essays on business ethics / D. Kirk Davidson. - Chicago, IL : American Marketing Association, 2002. - xii, 197 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 087757300X (alk. paper)

LCCN: 2002074358

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Business ethics.

LC Class. No.: HF5414 / .D38 2002

Dewey Class. No.: 174/.4

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