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Converted : the data-driven way to win customers' hearts /

Hoyne, Neil,

Converted : the data-driven way to win customers' hearts / Neil Hoyne. - xix, 218 pages : illustrations ; 19 cm.

Includes bibliographical references and index.

Conversations -- Relationships -- Self-improvement.

"Neil Hoyne provides details on how to way customers' hearts in a data-driven way"--

ISBN: 9780593420652

LCCN: 2021022910

Subjects--Topical Terms:
Customer relations.
Internet marketing.
Marketing--Statistical methods.

LC Class. No.: HF5415.5 / .H69 2022

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