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Counterintuitive marketing : achieve great results using uncommon sense /

Clancy, Kevin J., 1942-

Counterintuitive marketing : achieve great results using uncommon sense / Kevin J. Clancy and Peter C. Krieg. - New York : Free Press, c2000. - xiii, 350 p. : ill. ; 24 cm.

Includes index.

ISBN: 0684855550

LCCN: 00055109

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C5277 2000

Dewey Class. No.: 658.8

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