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The marketing plan handbook /

Chernev, Alexander.

The marketing plan handbook / Alexander Chernev. - Third edition. - vi, 149 pages : charts ; 24 cm

ISBN: 9781936572021 9781936572038

Subjects--Topical Terms:
Marketing--Management--Handbooks, manuals, etc.
Marketing--Planning--Handbooks, manuals, etc.

LC Class. No.: HF5415.13 / .C44 2011

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