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Media effects research : a basic overview /

Sparks, Glenn Grayson.

Media effects research : a basic overview / Glenn G. Sparks. - 5th ed. - Australia ; Boston, MA : Wadsworth Cengage Learning, c2016. - xx, 348 p. : ill. ; 24 cm

Includes bibliographical references and indexes.

ISBN: 9781305077478

LCCN: 2011936658

Subjects--Topical Terms:
Mass media--Social aspects.
Mass media--Research--Methodology.

LC Class. No.: HM1206 / .S66 2013

Dewey Class. No.: 302.23

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