The dog merchants : inside the big business of breeders, pet stores, and rescuers /
Kavin, Kim.
The dog merchants : inside the big business of breeders, pet stores, and rescuers / Kim Kavin. - xvi, 304 pages ; 24 cm
Includes bibliographical references and index.
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
9781681771403
Dog industry.
SF434.5 / .K38 2016
636.70068
The dog merchants : inside the big business of breeders, pet stores, and rescuers / Kim Kavin. - xvi, 304 pages ; 24 cm
Includes bibliographical references and index.
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
9781681771403
Dog industry.
SF434.5 / .K38 2016
636.70068