NMC Library

Crowdsourcing : why the power of the crowd is driving the future of business /

Howe, Jeff, 1970-

Crowdsourcing : why the power of the crowd is driving the future of business / Jeff Howe. - 1st ed. - New York : Crown Business, c2008. - vii, 311 p. ; 25 cm

Includes index.

An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.

9780307396204 0307396207

2008300416


Organizational change.
Industrial organization.
Corporate culture.
Employee selection.
Business planning.
Contracting out.

HD58.8 / .H693 2008

658.4/058/0285/46

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