Customer sense : how the 5 senses influence buying behavior /
Krishna, Aradhna.
Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. - 1st ed. - New York, NY : Palgrave Macmillan, 2013. - xiii, 185 p. : ill. (some col.) ; 24 cm.
Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion.
9780230341739
2012035568
Marketing--Psychological aspects.
Consumer behavior.
Senses and sensation.
HF5415 / .K674 2013
658.8/342
Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. - 1st ed. - New York, NY : Palgrave Macmillan, 2013. - xiii, 185 p. : ill. (some col.) ; 24 cm.
Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion.
9780230341739
2012035568
Marketing--Psychological aspects.
Consumer behavior.
Senses and sensation.
HF5415 / .K674 2013
658.8/342