Content strategy for mobile /
McGrane, Karen.
Content strategy for mobile / Karen McGrane ;[foreword by Paul Ford] - New York, N.Y. : A Book Apart/Jeffrey Zeldman, c2012. - 167 p. : ill. (col) ; 22 cm. - Book apart ; no. 8. Brief books for people who make websites ; no. 8. . - Brief books for people who make websites ; no. 8. .
Includes bibliographical references and index.
Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process.
9781937557089
Mobile computing--Programming.
Application software--Development.
Web sites--Design.
Human-computer interaction.
Smartphones.
QA76.59 / .M34 2012
Content strategy for mobile / Karen McGrane ;[foreword by Paul Ford] - New York, N.Y. : A Book Apart/Jeffrey Zeldman, c2012. - 167 p. : ill. (col) ; 22 cm. - Book apart ; no. 8. Brief books for people who make websites ; no. 8. . - Brief books for people who make websites ; no. 8. .
Includes bibliographical references and index.
Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process.
9781937557089
Mobile computing--Programming.
Application software--Development.
Web sites--Design.
Human-computer interaction.
Smartphones.
QA76.59 / .M34 2012