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Packaging design : successful product branding from concept to shelf /

Klimchuk, Marianne Rosner.

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - Second edition. - viii, 246 pages : illustrations (chiefly color) ; 23 cm

Includes bibliographical references (pages 233-234) and index.

ISBN: 9781118027066 (pbk. : acidfree paper)

LCCN: 2012004018

Subjects--Topical Terms:
Packaging--Design.

LC Class. No.: TS195.4 / .K65 2012

Dewey Class. No.: 658.5/64

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