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Frenemies : the epic disruption of the ad business (and everything else) /

Auletta, Ken,

Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta. - 358 pages ; 25 cm

Includes bibliographical references (pages 344-345) and index.

ISBN: 9780735220867 (hardcover)

LCCN: 2018006195

Subjects--Topical Terms:
Advertising agencies--History.
Advertising--History.
Marketing--History.

LC Class. No.: HF6178 / .A895 2018

Dewey Class. No.: 659.10973

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