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The entrepreneur's guide to market research /

Wenzel, Anne M.

The entrepreneur's guide to market research / Anne M. Wenzel. - Santa Barbara, Calif. : Praeger, c2012. - xi, 167 p. : ill. ; 25 cm. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.) .

Includes index.

ISBN: 9780313396052 (alk. paper) 0313396051 (alk. paper) 9780313396069 (ebook) 031339606X (ebook)

LCCN: 2011040018

Nat. Bib. Agency Control No.: 016019557 Uk

Subjects--Topical Terms:
Marketing research.
Business planning.
Entrepreneurship.
New business enterprises.

LC Class. No.: HF5415.2 / .W454 2012

Dewey Class. No.: 658.8/3

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