Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /
Manheim, Jarol B., 1946-
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / Jarol B. Manheim. - New York : Routledge, 2011. - xiv, 323 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.
9780415887281 (hardback : alk. paper) 0415887283 (hardback : alk. paper) 9780415887298 (pbk. : alk. paper) 0415887291 (pbk. : alk. paper) 9780203833285 (e-book) 0203833287 (e-book)
2010029799
Communication in politics--United States.
Public relations and politics--United States.
Lobbying--United States.
JA85.2.U6 / M373 2011
322.40973
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / Jarol B. Manheim. - New York : Routledge, 2011. - xiv, 323 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.
9780415887281 (hardback : alk. paper) 0415887283 (hardback : alk. paper) 9780415887298 (pbk. : alk. paper) 0415887291 (pbk. : alk. paper) 9780203833285 (e-book) 0203833287 (e-book)
2010029799
Communication in politics--United States.
Public relations and politics--United States.
Lobbying--United States.
JA85.2.U6 / M373 2011
322.40973