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Using qualitative research in advertising : strategies, techniques, and applications /

Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c2012. - xv, 218 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper)

LCCN: 2011024469

Nat. Bib. Agency Control No.: 015904055 Uk

Subjects--Topical Terms:
Advertising--Research.
Marketing research--Methodology.
Qualitative research.

LC Class. No.: HF5814 / .U78 2012

Dewey Class. No.: 659.1072

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