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Data-driven marketing : the 15 metrics everyone in marketing should know /

Jeffery, Mark, 1965-

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. - Hoboken, N.J. : John Wiley, c2010. - xxi, 298 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470504543 (cloth) 0470504544 (cloth)

LCCN: 2009035908

Nat. Bib. No.: GBA9A1928 bnb

Nat. Bib. Agency Control No.: 015397255 Uk

Subjects--Topical Terms:
Marketing research.
Marketing--Mathematical models.
Marketing--Case studies.

LC Class. No.: HF5415.2 / .J44 2010

Dewey Class. No.: 658.8/3

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