How does advertising impact teen behavior? /
How does advertising impact teen behavior? /
Roman Espejo, book editor.
- Detroit : Greenhaven Press, c2012.
- 102 p. ; 24 cm.
- At issue .
- At issue. Teen issues. .
Includes bibliographical references and index.
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
9780737755787 (hbk. : alk. paper) 0737755784 (hbk. : alk. paper) 9780737755794 (pbk. : alk. paper) 0737755792 (pbk. : alk. paper)
2011026395
Mass media and teenagers.
Advertising.
Teenagers--Attitudes.
Behavioral assessment of teenagers.
HQ799.2.M35 / H69 2012
659.10835
Includes bibliographical references and index.
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
9780737755787 (hbk. : alk. paper) 0737755784 (hbk. : alk. paper) 9780737755794 (pbk. : alk. paper) 0737755792 (pbk. : alk. paper)
2011026395
Mass media and teenagers.
Advertising.
Teenagers--Attitudes.
Behavioral assessment of teenagers.
HQ799.2.M35 / H69 2012
659.10835