Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry /
Taylor, Alex, 1945-
Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson. - New Haven [Conn.] : Yale University Press, c2010. - xv, 254 p. ; 25 cm.
Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
9780300158687 (clothbound : alk. paper) 0300158688 (clothbound : alk. paper)
2009052163
General Motors Corporation--Management.
Automobile industry and trade--History.--Michigan--Detroit
Bankruptcy--History.--Michigan--Detroit
HD9710.U54 / G47574 2010
338.7/62920973
Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson. - New Haven [Conn.] : Yale University Press, c2010. - xv, 254 p. ; 25 cm.
Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
9780300158687 (clothbound : alk. paper) 0300158688 (clothbound : alk. paper)
2009052163
General Motors Corporation--Management.
Automobile industry and trade--History.--Michigan--Detroit
Bankruptcy--History.--Michigan--Detroit
HD9710.U54 / G47574 2010
338.7/62920973