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We interrupt this newscast : how to improve local news and win ratings, too /

We interrupt this newscast : how to improve local news and win ratings, too / Tom Rosenstiel ... [et al.]. - New York : Cambridge University Press, 2007. - ix, 231 p. : ill. ; 25 cm.

Includes bibliographical references (p. 221-223) and index.

ISBN: 9780521871150 (hardback) 0521871158 (hardback) 9780521691543 (pbk.) 0521691540 (pbk.)

LCCN: 2006025896

Subjects--Topical Terms:
Television broadcasting of news--United States.

LC Class. No.: PN4888.T4 / W37 2007

Dewey Class. No.: 070.4/33

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