Industry and firm studies /
Industry and firm studies /
edited by Victor J. Tremblay and Carol Horton Tremblay.
- 4th ed.
- Armonk, N.Y. : M.E. Sharpe, c2007.
- xiv, 370 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
Airline service : the evolution of competition since deregulation / Steven A. Morrison -- Banking : an industry in transition / Robert M. Adams -- Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay -- Cigarettes : old firms facing new challenges / Frank J. Chaloupka -- Distilled spirits : spirited competition or regulated monopoly? / Jon P. Nelson -- Health insurance : designing products to reduce costs / Lee R. Mobley and H.E. Frech III -- Motion pictures : competition, distribution, and efficiencies / Stanley I. Ornstein -- Soft drinks : the carbonated soft drink industry in the United States / Ronald W. Cotterill ... [et al.] -- The sports industry and antitrust / Rodney Fort -- General Motors : lost dominance / Seth W. Norton -- Microsoft : who is Microsoft today? / Don E. Waldman and Rochelle Ruffer -- Schlitz : why the Schlitz hit the fan / Avi Goldfarb -- TiVo : product versus incumbent advantage / Pai-Ling Yin.
0765617234 (cloth : alk. paper) 9780765617231 (cloth : alk. paper)
2006020317
Industrial management--Case studies.
Industrial organization--Case studies.
Management games--Case studies.
HD31 / .I55 2007
338.5
Includes bibliographical references and index.
Airline service : the evolution of competition since deregulation / Steven A. Morrison -- Banking : an industry in transition / Robert M. Adams -- Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay -- Cigarettes : old firms facing new challenges / Frank J. Chaloupka -- Distilled spirits : spirited competition or regulated monopoly? / Jon P. Nelson -- Health insurance : designing products to reduce costs / Lee R. Mobley and H.E. Frech III -- Motion pictures : competition, distribution, and efficiencies / Stanley I. Ornstein -- Soft drinks : the carbonated soft drink industry in the United States / Ronald W. Cotterill ... [et al.] -- The sports industry and antitrust / Rodney Fort -- General Motors : lost dominance / Seth W. Norton -- Microsoft : who is Microsoft today? / Don E. Waldman and Rochelle Ruffer -- Schlitz : why the Schlitz hit the fan / Avi Goldfarb -- TiVo : product versus incumbent advantage / Pai-Ling Yin.
0765617234 (cloth : alk. paper) 9780765617231 (cloth : alk. paper)
2006020317
Industrial management--Case studies.
Industrial organization--Case studies.
Management games--Case studies.
HD31 / .I55 2007
338.5