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Capitalizing on the curse : the business of menstruation /

Kissling, Elizabeth Arveda.

Capitalizing on the curse : the business of menstruation / Elizabeth Arveda Kissling. - ix, 155 pages : illustrations ; 24 cm

Includes bibliographical references (pages 127-143) and index.

1. Introduction : from rags to riches -- 2. Marketing menstruation -- 3. Blood on-screen -- 4. Pills, profits, PMS, and PMDD -- 5. Manipulating menstruation for fun and profit -- 6. Tampon safety debates and product alternatives -- 7. The menstrual counterculture -- 8. Conclusion : how to break a curse.

ISBN: 158826310X (hardcover : alk. paper) 9781588263100

LCCN: 2005030836

Subjects--Topical Terms:
Menstruation--Economic aspects--United States.
Menstruation--Social aspects--United States.
Sanitary supply industry--History.--United States
Sanitary napkins--History.--United States
Tampons--History.--United States

LC Class. No.: QP263 / .K57 2006

Dewey Class. No.: 612.6/62

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