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Guerrilla marketing research : marketing research techniques that can help any business make more money /

Kaden, Robert J.

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden. - London ; Philadelphia : Kogan Page, 2006. - xiv, [233] p. ; 24 cm.

Includes bibliographical references (p. [233]) and index.

ISBN: 0749445742

LCCN: 2005033282

Subjects--Topical Terms:
Marketing research.
Small business--Management.

LC Class. No.: HF5415.2 / .K24 2006

Dewey Class. No.: 658.8/3

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