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Cashing in with content : how innovative marketers use digital information to turn browsers into buyers /

Scott, David Meerman.

Cashing in with content : how innovative marketers use digital information to turn browsers into buyers / David Meerman Scott. - Medford, N.J. : Information Today/CyberAge Books, 2005. - xx, 256 p. : ill. ; 23 cm.

Includes index.

ISBN: 0910965714

LCCN: 2005012786

Subjects--Topical Terms:
Electronic commerce.
Electronic commerce--Management.
World Wide Web.
Internet.

LC Class. No.: HF5548.32 / .S295 2005

Dewey Class. No.: 658.8/72

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