000			01766cam a22003614a 4500
001			2004045638
003			DLC
005			20190729102929.0
008			040227s2004 nyua b 001 0 eng
010			_a 2004045638
020			_a0231113889 (cloth : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
049			_aEY8Z
050	0	0	_aHF5415.33.U6 _bJ33 2004
082	0	0	_a339.4/7/0830973 _222
100	1		_aJacobson, Lisa, _d1962-
245	1	0	_aRaising consumers : _bchildren and the American mass market in the early twentieth century / _cLisa Jacobson.
260			_aNew York : _bColumbia University Press, _cc2004.
300			_axii, 299 p. : _bill. ; _c24 cm.
440		0	_aPopular cultures, everyday lives
504			_aIncludes bibliographical references (p. [227]-281) and index.
505	0		_aCh. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression.
650		0	_aChild consumers _zUnited States _xHistory _y20th century.
650		0	_aMarket segmentation _zUnited States _xHistory _y20th century.
650		0	_aTarget marketing _zUnited States _xHistory _y20th century.
650		0	_aAdvertising and children _zUnited States _xHistory _y20th century.
948			_au173795
949			_hEY8Z _i33039000720694
596			_a1
903			_a9345
999			_c9345 _d9345