000			01435cam a22003614a 4500
001			2003008536
003			DLC
005			20190729102845.0
008			030411s2004 mdua b 001 0 eng
010			_a 2003008536
020			_a0742527239 (alk. paper)
020			_a0742527247 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
049			_aEY8Z
050	0	0	_aHF5823 _b.B438 2004
082	0	0	_a659.1/042/0973 _221
100	1		_aBerger, Arthur Asa, _d1933-
245	1	0	_aAds, fads, and consumer culture : _badvertising's impact on American character and society / _cArthur Asa Berger.
250			_a2nd ed.
260			_aLanham, Md. : _bRowman & Littlefield Pub., _cc2004.
300			_axvii, 197 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAdvertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
650		0	_aAdvertising _zUnited States.
650		0	_aPopular culture _zUnited States.
650		0	_aConsumer education _zUnited States.
948			_au171399
949			_hEY8Z _i33039000729078
596			_a1
903			_a8723
999			_c8723 _d8723