000 | 01495cam a22003494a 4500 | ||
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001 | 2003109700 | ||
003 | DLC | ||
005 | 20190729102844.0 | ||
008 | 030710s2004 caua b 001 0 eng | ||
010 | _a 2003109700 | ||
020 | _a0974264008 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
049 | _aEY8Z | ||
050 | 0 | 0 |
_aHF5827.9 _b.B85 2004 |
082 | 0 | 0 |
_a659.1/01/9 _222 |
100 | 1 | _aBullock, August. | |
245 | 1 | 4 |
_aThe secret sales pitch : _ban overview of subliminal advertising / _cby August Bullock. |
260 |
_aSan Jose, CA : _bNorwich Publishers, _cc2004. |
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300 |
_a272 p. : _bill. (some col.) ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aCh. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words. Appendix A: Projects And Experiments. Appendix B: Serious Research. | |
650 | 0 | _aSubliminal advertising. | |
650 | 0 | _aAdvertising. | |
650 | 0 |
_aMarketing _xPsychological aspects. |
|
650 | 0 | _aMarketing. | |
650 | 0 | _aSubliminal perception. | |
948 | _au171384 | ||
949 |
_hEY8Z _i33039000728906 |
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596 | _a1 | ||
903 | _a8709 | ||
999 |
_c8709 _d8709 |