000 01495cam a22003494a 4500
001 2003109700
003 DLC
005 20190729102844.0
008 030710s2004 caua b 001 0 eng
010 _a 2003109700
020 _a0974264008 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
049 _aEY8Z
050 0 0 _aHF5827.9
_b.B85 2004
082 0 0 _a659.1/01/9
_222
100 1 _aBullock, August.
245 1 4 _aThe secret sales pitch :
_ban overview of subliminal advertising /
_cby August Bullock.
260 _aSan Jose, CA :
_bNorwich Publishers,
_cc2004.
300 _a272 p. :
_bill. (some col.) ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aCh. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words. Appendix A: Projects And Experiments. Appendix B: Serious Research.
650 0 _aSubliminal advertising.
650 0 _aAdvertising.
650 0 _aMarketing
_xPsychological aspects.
650 0 _aMarketing.
650 0 _aSubliminal perception.
948 _au171384
949 _hEY8Z
_i33039000728906
596 _a1
903 _a8709
999 _c8709
_d8709