000			02191cam a22003138a 4500
001			2004052597
003			DLC
005			20190729102828.0
008			040706s2004 nyu b 000 0 eng
010			_a 2004052597
020			_a0743257979
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aHD69.B7 _bM667 2004
082	0	0	_a658.8/27 _222
100	1		_aMorris, Evan.
245	1	0	_aFrom Altoids to Zima : _bthe surprising stories behind 125 brand names / _cEvan Morris.
260			_aNew York : _bSimon & Schuster, _c2004.
300			_a199 p. ; _c18 cm.
500			_a"A Fireside book."
504			_aIncludes bibliographical references (p. [198]-199).
520			_aPublisher description: Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).
650		0	_aBrand name products.
948			_au170846
949			_hEY8Z _i33039000726371
596			_a1
903			_a8515
999			_c8515 _d8515