000			01830cam a22003254a 4500
003			MiTN
005			20190729102746.0
008			030624s2003 miua b s000 0deng
010			_a 2003053358
020			_a0472066978 (pbk. : acidfree paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
049			_aEY8Z
050	0	0	_aHD9349.S634 _bV477 2003
082	0	0	_a338.4/766362/0973 _222
100	1		_aRouch, Lawrence L.
245	1	4	_aThe Vernor's story : _bfrom gnomes to now / _cLawrence L. Rouch.
260			_aAnn Arbor : _bUniversity of Michigan Press, _cc2003.
300			_a128 p. : _bcol. ill. ; _c22 cm.
500			_a2004 Michigan Notable Book
504			_aIncludes bibliographical references (p. 123-126).
520			_aPublisher description: With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale-a drink that shook the local beverage world and one that's still a player in the ultra-competitive beverage industry. Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks. Ginger ale connoisseurs love "deliciously different" Vernor's for its distinctive gingery flavor and unique packaging. And for Vernor's fans everywhere, The Vernor's Story marks a nostalgic revival of interest in this important piece of Americana-a Detroit original and great American success story!
610	2	0	_aVernor's (Firm) _xHistory.
650		0	_aSoft drink industry _zUnited States _xHistory.
948			_au168857
949			_hEY8Z _i33039000716885
596			_a1
903			_a7966
999			_c7966 _d7966