000			01761cam a22003374a 4500
001			2002112393
003			DLC
005			20190729102659.0
008			020829s2003 mau 001 0 eng
010			_a 2002112393
020			_a0738206644
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aHD69.B7 _bQ37 2003
082	0	0	_a658.8/34/0835 _221
100	1		_aQuart, Alissa.
245	1	0	_aBranded : _bthe buying and selling of teenagers / _cAlissa Quart.
260			_aCambridge, MA : _bPerseus Pub., _cc2003.
300			_axiv, 239 p. ; _c24 cm.
500			_aIncludes index.
520			_aPublisher description: Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
650		0	_aBrand name products _xMarketing.
650		0	_aTeenage consumers.
650		0	_aConsumer behavior.
650		0	_aConsumers' preferences.
948			_au164724
949			_hEY8Z _i33039000698463
596			_a1
903			_a7325
999			_c7325 _d7325