| 000 | 02851cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 2002023530 | ||
| 003 | DLC | ||
| 005 | 20190729102658.0 | ||
| 008 | 020312s2003 njua b 001 0 eng | ||
| 010 | _a 2002023530 | ||
| 020 | _a0805841172 (cloth : alk. paper) | ||
| 020 | _a0805841180 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5827.85 _b.S494 2003 |
| 082 | 0 | 0 |
_a306.7 _221 |
| 245 | 0 | 0 |
_aSex in advertising : _bperspectives on the erotic appeal / _cedited by Tom Reichert, Jacqueline Lambiase. |
| 260 |
_aMahwah, New Jersey : _bLawrence Erlbaum Associates, _c2003. |
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| 300 |
_axii, 294 p. : _bill. ; _c24 cm. |
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| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _a1. One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / Tom Reichert and Jacqueline J. Lambiase. Part I: Research Approaches to Sex in Advertising: 2. What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Tom Reichert -- 3. Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Juliann Sivulka -- 4. Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Jonathan E. Schroeder and Janet L. Borgerson. Part II: Consumer Responses to Sex in Advertising: 5. Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / Michael S. LaTour and Tony L. Henthorne -- 6. The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Annie Lang, Kevin Wise, Seungwhan Lee, and Xiaomei Cai -- 7. Sex(haustion) Sells: Marketing in a Saturated Mediascape / Collin Gifford Brooke -- 8. Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Stephen J. Gould. PART III: Cultural Impact and Interpretation: 9. Advertising and Disconnection / Jean Kilbourne -- 10. Adcult and Gender / James B. Twitchell -- 11. Subliminal Sexuality: The Fountainhead for America's Obsession / Wilson Bryan Key. PART IV: Contexts and Audiences: 12. Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Barbara B. Ster -- 13. Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Gary R. Hicks -- 14. Sex-Online and in Internet Advertising / Jacqueline J. Lambiase. Part V: Conclusion: 15. Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Jacqueline Lambiase and Tom Reichert. | |
| 650 | 0 | _aSex in advertising. | |
| 700 | 1 | _aReichert, Tom. | |
| 700 | 1 | _aLambiase, Jacqueline. | |
| 948 | _au164697 | ||
| 949 |
_hEY8Z _i33039000698158 |
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