000			02373cam a22003374a 4500
001			2001044245
003			DLC
005			20190729102609.0
008			010713s2002 nyu b 000 0 eng
010			_a 2001044245
020			_a0865475873 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aTD794.5 _b.M395 2002
082	0	0	_a745.2 _221
100	1		_aMcDonough, William.
245	1	0	_aCradle to cradle : _bremaking the way we make things / _cWilliam McDonough & Michael Braungart.
250			_a1st ed.
260			_aNew York : _bNorth Point Press, _c2002.
300			_a193 p. ; _c21 cm.
504			_aIncludes bibliographical references.
520			_aPublisher description: A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle" urge environmentalists in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
650		0	_aRecycling (Waste, etc.)
650		0	_aIndustrial management _xEnvironmental aspects.
700	1		_aBraungart, Michael, _d1958-
948			_au159837
949			_hEY8Z _i33039000687680
596			_a1
903			_a6650
999			_c6650 _d6650