| 000 | 03208cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 1443496101 | ||
| 003 | OCoLC | ||
| 005 | 20241202114649.0 | ||
| 008 | 240612t20252025njua 001 0 eng d | ||
| 020 | _a1394237197 | ||
| 020 | _a9781394237197 | ||
| 035 | _a(OCoLC)1443496101 | ||
| 040 |
_aTOH _beng _cTOH _dIBI _dOCLCO _dTXP _dYDX _dMiTN |
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| 050 | 4 |
_aHF5415 _b.S564 2025 |
|
| 082 | 1 | 4 | _a658.8002 |
| 082 | 1 | 4 | _a658.8002 |
| 100 | 1 | _aSingh, Shiv, | |
| 245 | 1 | 0 |
_aMarketing with AI / _cby Shiv Singh |
| 246 | 3 | _aMarketing with artificial intelligence | |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2025] |
|
| 264 | 4 | _c©2025 | |
| 300 |
_axii, 385 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aFor dummies | |
| 500 | _aIncludes index | ||
| 505 | 0 | _aIntroduction -- Part 1: Getting started with marketing with AI. A brief history of AI -- Exploring AI business use cases -- Launching into the AI marketing era -- Part 2: Exploring fundamental AI structures and concepts. Collecting, organizing and transforming data -- Making connections : machine learning and neural networks -- Adding natural language processing and sentiment analysis -- Collaborating via predictions, procedures, systems, and filtering -- Getting comfortable with generative AI -- Part 3: Using AI to know customers better. Segmentation and persona development -- Lead scoring, LTV, and dynamic pricing -- Churn modeling and measurement with AI -- Part 4: Transforming brand content and campaign development. Using AI for ideation and planning -- Perfecting prompts for conversational interfaces -- Developing creative assets -- Search engine optimization (SEO) in the AI era -- Performing A/B testing with AI -- Fine-tuning content with localization and translation -- Part 5: Targeting growth marketing and customer focus with AI. Applying AI to performance marketing -- E-mail and SMS marketing with AI -- Diving into personalized marketing -- Leading your business in the AI era -- Addressing ethical, legal, and privacy concerns with AI -- Part 6: The part of tens. Tens pitfalls to avoid when marketing with AI -- Ten future AI developments to watch for | |
| 520 | _aMarketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies. This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing | ||
| 650 | 0 | _aArtificial intelligence | |
| 650 | 0 |
_aMarketing _xTechnological innovations |
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| 830 | 0 | _a--For dummies | |
| 999 |
_c524625 _d524625 |
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