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001			on1371957210
003			OCoLC
005			20240322123340.0
008			230302t20232023nyu 001 0 eng
010			_a 2023009924
015			_aGBC378321 _2bnb
016	7		_a021031256 _2Uk
019			_a1346294026
020			_a0393531686 _q(cloth)
020			_a9780393531688 _q(cloth)
020			_z9780393531695 _q(epub)
035			_a(OCoLC)1371957210 _z(OCoLC)1346294026
040			_aDLC _beng _erda _cDLC _dBDX _dOCLCF _dUKMGB _dYDX _dOJ4 _dUAP _dUOK _dMiTN
042			_apcc
050	0	0	_aGV734 _b.S36 2023
082	0	0	_a796.04/4 _223/eng/20230306
092			_a796.044 Sch633G 2023
100	1		_aSchoenfeld, Bruce
245	1	0	_aGame of edges : _bthe analytics revolution and the future of professional sports / _cBruce Schoenfeld.
250			_aFirst edition.
264		1	_aNew York, NY : _bW.W. Norton & Company, Inc., _c[2023]
264		4	_c©2023
300			_axxi, 248 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aI don't want to own a soccer team -- I knew nothing, absolutely nothing -- Light-years ahead -- If you are thinking big, think even bigger -- Every now and then, there's a breakthrough -- We hate orthodoxy -- We're actively going to do something -- What are you so afraid of? -- It's the future! -- We're not on a good trajectory.
520			_a"The story of how a new generation of tech-savvy franchise owners is reshaping every aspect of professional sports. In the last two decades, innovation, data analysis, and technology have driven a tectonic shift in the sports business. Game of Edges is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around. In today's game, everyone from the owners to the marketing staff are using information-data-to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offense? That's an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans. These small, incremental steps move a sports franchise from merely ordinary to the leading edge. Franchises today are more than just sports; they integrate a whole suite of other businesses-television and digital content, gambling and real estate, fashion and apparel, entertainment, catering and concessions, and much more. But an optimized franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimization also means the franchise's main goal isn't championships anymore; it's keeping you, the viewer, engaged with the product. Drawing on extensive interviews with franchise owners, general managers, executives, and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams-and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool's analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlor at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal. Essential reading for anyone interested in sports, business, or technology, Game of Edges explores a world where winning the game is only the beginning"-- _cProvided by publisher.
650		0	_aProfessional sports _xData processing.
650		0	_aProfessional sports _xStatistical methods.
650		0	_aProfessional sports _xTechnological innovations.
650		0	_aSports franchises _xHistory.
776	0	8	_iebook version : _z9780393531695
999			_c524226 _d524226