000			03240nam a22003618i 4500
001			sky305761672
003			SKY
005			20230811093114.0
008			220228s2022 nyu b 001 0 eng
010			_a2021059463
020			_a1541600177 _q(hardcover)
020			_a9781541600171 _q(hardcover)
040			_aDLC _beng _erda _cDLC _dSKYRV _dMiTN
042			_apcc
050	0	0	_aHM661 _b.H66 2022
082	0	0	_a303.3/3 _223/eng/20220228
092			_a303.33 HON
100	1		_aHon, Adrian,
245	1	0	_aYou've been played : _bhow corporations, governments, and schools use games to control us all / _cAdrian Hon.
263			_a2209.
264		1	_aNew York : _bBasic Books, _c[2022]
300			_av, 308 pages; _c25 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
505	0		_aThe rise of gamification -- Level up your life -- Grind and punishment -- Doing it well -- The gamification of games -- The magnificent bribe -- "I've done my research" -- The world as game -- The treasury of merit -- Escaping softlock.
520			_a"A call-center worker patiently troubleshoots a customer's broken printer, while a cartoon character in a corner of his screen chides him for sounding too unengaged. An exhausted Uber driver needs extra cash, so she accepts a pop-up Quest on her app: drive another three trips to get a $6 bonus. At home, her partner spends hundreds of hours combing through obscure forums about the QAnon conspiracy theory: uncovering clues and drawing connections feels just like a game. This isn't a dystopian fantasy: points, badges, achievements, and leaderboards are slowly creeping into every aspect of modern life. In You've Been Played, neuroscientist and game designer Adrian Hon provides a blistering takedown of how corporations, schools, and governments are using games to coerce and control workers, students, and all citizens. Although this trend-called gamification-can sometimes work for our benefit, Hon shows us that, in fact,it is more often a high-tech means for behavioral, physical, and emotional exploitation. These are games that we often have no choice but to play, where failure isn't met with a cheery "try again" but with very real financial and social penalties. Hon shows how gamification exploits our new fixation on mindfulness; why massive companies like Amazon and Uber are so keen to adopt gamification as fast as they can; why the dangerous QAnon conspiracy theory is deliberately designed like an "alternate reality game"; and why augmented reality could turn our entire lives into a hellish game we can never escape. Hon writes chillingly about the gamification's dire consequences, but more importantly, he shows us how we can marshal it as a force for good. You've Been Played is a scathing indictment of a tech-driven world that wants us to think misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy, at our jobs and in our lives"-- _cProvided by publisher.
650		0	_aControl (Psychology)
650		0	_aGamification.
650		0	_aSocial control.
650		0	_aSocial engineering.
999			_c523494 _d523494