000			01980cam a2200337Ii 4500
001			zmeld2 b5257192
003			ME
005			20230703154932.0
008			130916s2013 pau 001 0 eng d
020			_a1613630328 (pbk.)
020			_a9781613630327 (pbk.)
035			_a(OCoLC)858358743
040			_aYDXCP _erda _cYDXCP _dBTCTA _dBDX _dJHS _dMiTN
050		4	_aHD60 _b.M33 2013
082	0	4	_a338.04 M228s
100	1		_aMacMillan, Ian C.,
245	1	4	_aThe social entrepreneur's playbook : _bpressure test, plan, launch and scale your enterprise / _cIan C. MacMillan, James D. Thompson.
250			_aExpanded edition.
264		1	_aPhiladelphia : _bWharton Digital Press, _c2013.
264		4	_c℗♭2013.
300			_axx, 212 pages ; _c22 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_aIncludes index.
505	0	0	_tIntroduction : the creation of social wealth out of poverty -- _gPhase One: _tFrom possible to plausible : pressure test your start-up idea -- _g1. _tArticulate your targeted problem and substantiate your proposed solution -- _g2. _tSpecify performance criteria -- _g3. _tDefine and segment your target population -- _g4. _tUnderstand the beneficiary experience -- _g5. _tAnalyze the most competitive alternative -- _g6. _tIdentify operations realities -- _g7. _tAddress the inevitable sociopolitics -- _g8. _tDevelop a concept statement -- _gPhase Two: _tFrom plausible to probable : plan your social enterprise -- _g9. _tFrame and scope the venture -- _g10. _tSpecify deliverables -- _g11. _tEstablish assumptions and checkpoints -- _gPhase Three: _tFrom probable to plannable : launch and scale your social enterprise -- _g12. _tLaunch your enterprise -- _g13. _tManage the upside and downside -- _g14. _tScale up your social enterprise -- _tConclusion.
650		0	_aBusiness.
650		0	_aCapitalism.
650		0	_aEntrepreneurship.
700	1		_aThompson, James D., _cPhD.
999			_c523191 _d523191