000 02261cam a2200373 i 4500
001 21529827
005 20211118141840.0
008 200514s2021 nyua e b 001 0 eng d
010 _a 2020938668
020 _a0316457337
_q(hardcover)
020 _a9780316457330
_q(hardcover)
035 _a(OCoLC)on1153666011
040 _aYDX
_beng
_cYDX
_erda
_dBDX
_dJSE
_dOCLCO
_dOI6
_dUAP
_dOCLCO
_dOCLCF
_dGRU
_dTSC
_dDLC
_dMiTN
042 _alccopycat
050 0 0 _aHM831
_b.C37 2021
082 0 4 _a303.4
_223
100 1 _aCentola, Damon,
245 1 0 _aChange :
_bhow to make big things happen /
_cDamon Centola.
250 _aFirst edition.
264 1 _aNew York ;
_aBoston ;
_aLondon :
_bLittle, Brown Spark,
_c[2021]
264 4 _c©2021
300 _aviii, 343 pages :
_billustration ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 305-334) and index.
505 0 _aPervasive myths that prevent change -- The changemaker's playbook -- The 25 percent tipping point -- Discord, disruption, and discovery.
520 _a"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.
520 _aLays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.
650 0 _aBelief change.
650 0 _aChange (Psychology)
650 0 _aHuman behavior.
650 0 _aSocial change.
999 _c506259
_d506259