000 02282cam a2200325Ii 4500
001 1143617079
003 OCoLC
005 20211118112501.0
008 200311s2020 ctua b 001 0 eng d
019 _a1229936986
020 _a9780300249927
_qpaperback
020 _a0300249926
_qpaperback
035 _a(OCoLC)1143617079
040 _aYDX
_beng
_erda
_cYDX
_dBDX
_dOCLCQ
_dYDXIT
_dOCLCF
_dMUO
_dOCLCO
_dUtOrBLW
_dMiTN
050 4 _aZ250
_b.C44 2020
082 0 4 _a686.2/24
_223
100 1 _aCheng, Karen,
245 1 0 _aDesigning type /
_cKaren Cheng.
250 _aSecond edition.
264 1 _aNew Haven, Connecticut :
_bYale University Press,
_c[2020]
300 _a248 pages ;
_c28 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
504 _aIncludes bibliographical references and index.
505 0 _aDesign process -- Variables in type design -- Spacing -- Upper case -- Lower case -- Numbers -- Punctuation -- Diacritical marks.
520 _a"In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type (what designers need to consider, their rationale, and issues of accessibility) in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics."--
_cProvided by publisher.
650 0 _aType and type-founding.
650 0 _aGraphic design (Typography)
999 _c506209
_d506209