| 000 | 01623cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 2016040091 | ||
| 003 | DLC | ||
| 005 | 20190729110854.0 | ||
| 008 | 160831s2017 cau b 001 0 eng | ||
| 010 | _a 2016040091 | ||
| 020 | _a9780804795814 (cloth : alk. paper) | ||
| 020 | _z9781503602182 (ebook) | ||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 040 |
_aCSt/DLC _beng _erda _cCSt _dDLC _dMvI |
||
| 050 | 0 | 0 |
_aKF1614 _b.B37 2017 |
| 082 | 0 | 0 |
_a343.7308/2 _223 |
| 100 | 1 |
_aBartholomew, Mark, _d1971- |
|
| 245 | 1 | 0 |
_aAdcreep : _bthe case against modern marketing / _cMark Bartholomew. |
| 264 | 1 |
_aStanford, California : _bStanford Law Books, an imprint of Stanford University Press, _c[2017] |
|
| 300 |
_a236 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAdvertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep. | |
| 650 | 0 |
_aAdvertising laws _zUnited States. |
|
| 650 | 0 |
_aMarketing _xLaw and legislation _zUnited States. |
|
| 650 | 0 |
_aAdvertising _xSocial aspects _zUnited States. |
|
| 650 | 0 |
_aMarketing _xSocial aspects _zUnited States. |
|
| 776 | 0 | 8 |
_iOnline version: _aBartholomew, Mark, 1971- author. _tAdcreep _dStanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017 _z9781503602182 _w(DLC) 2016040663 |
| 948 | _au792443 | ||
| 949 |
_aKF1614 .B37 2017 _wLC _c1 _hEY8Z _i33039001427292 |
||
| 596 | _a1 | ||
| 903 | _a35870 | ||
| 999 |
_c35870 _d35870 |
||