000 01240cam a2200289 4500
003 MiTN
005 20190729102234.0
008 000113s1999 enka 001 0 eng u
020 _a0714837989
040 _cMiTN
049 _aEY8Z
050 4 _aNC999.4.R27
_bH45 1999
100 1 _aHeller, Steven.
245 1 0 _aPaul Rand /
_cSteven Heller ; foreward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research : Elinor Pettit, Georgette Ballance].
260 _aLondon :
_bPhaidon,
_c1999.
300 _a255 p. :
_bill. (some col.) ;
_c30 cm.
505 2 _aRoutes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
504 _aIncludes bibliographical references (p.247-249) and index.
600 1 0 _aRand, Paul,
_d1914-
_xCriticism and interpretation.
650 0 _aDesign
_zUnited States
_xHistory
_y20th century.
650 0 _aCommercial art
_zUnited States
_xHistory
_y20th century.
650 0 _aDesigners
_zUnited States
_xBiography.
700 1 _aHelfand, Jessica.
596 _a1
948 _au141801
903 _a3569
999 _c3569
_d3569