000			03240nam a22003738i 4500
001			2016049137
003			DLC
005			20190729110743.0
008			161202s2017 mau 000 0 eng
010			_a 2016049137
020			_a9781633691681 _q(hardcover : alk. paper)
042			_apcc
040			_aMH/DLC _beng _erda _cMH _dMvI
050	0	0	_aHD45 _b.R595 2017
082	0	0	_a658.4/063 _223
100	1		_aRobertson, David C. _q(David Chandler),
245	1	4	_aThe power of little ideas : _ba low-risk, high-reward approach to innovation / _cby David C. Robertson with Kent Lineback.
263			_a1705
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2017]
300			_apages cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_aConventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.-- _cProvided by publisher
505	0		_aDisruption is not the only option -- Apple revisited: a third way to view Steve Jobs' approach to innovation -- The four decisions required in the third way -- Decision 1: What is the key product? -- Decision 2: What is your business promise? -- Decision 3: How will you innovate? -- Decision 4: How will you bring it all to market? -- Lessons from an American icon.
650		0	_aTechnological innovations.
650		0	_aNew products.
650		0	_aManagement.
700	1		_aLineback, Kent, _d1943-
948			_au621666
949			_aHD45 .R595 2017 _wLC _c1 _hEY8Z _i33039001424232
596			_a1
903			_a35087
999			_c35087 _d35087