000 | 02666cam a2200409 i 4500 | ||
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001 | 19167207 | ||
003 | MiTN | ||
005 | 20190729110724.0 | ||
008 | 160707s2017 ctu f b 001 0 eng d | ||
010 | _a 2016947155 | ||
020 |
_a9780300212198 _q(cloth ; _qalk. paper) |
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020 |
_a0300212194 _q(cloth ; _qalk. paper) |
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035 | _a(OCoLC)ocn959871776 | ||
040 |
_aTOH _beng _cTOH _erda _dOCLCQ _dYUS _dOCLCO _dJAS _dCLE _dFMG _dGK7 _dJDP _dOCLCF _dIGA _dABG _dVP@ _dYDX _dTXDRI _dKMS _dOCLCQ _dCHVBK _dOCLCO _dL2U _dWIVLS _dJ$W _dCDN _dGYG _dDLC |
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042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.32.T87 _bA35 2017 |
082 | 0 | 4 |
_a658.8342 _223 |
100 | 1 | _aTurow, Joseph, | |
245 | 1 | 4 |
_aThe aisles have eyes : _bhow retailers track your shopping, strip your privacy, and define your power / _cJoseph Turow. |
246 | 3 | 0 | _aHow retailers track your shopping, strip your privacy, and define your power |
264 | 1 |
_aNew Haven : _bYale University Press, _c[2017] |
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300 |
_a331 pages ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 277-314) and index. | ||
505 | 0 | _aA frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now? | |
520 |
_a"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."-- _cAmazon. |
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650 | 0 | _aConsumer profiling. | |
650 | 0 | _aConsumer behavior. | |
650 | 0 |
_aMarketing _xTechnological innovations. |
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650 | 0 |
_aCustomer services _xTechnological innovations. |
|
948 | _au621453 | ||
949 |
_aHF5415.32.T87 A35 2017 _wLC _c1 _hEY8Z _i33039001411882 |
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596 | _a1 | ||
903 | _a34877 | ||
999 |
_c34877 _d34877 |