000			02727cam a2200421 i 4500
001			2014012175
003			DLC
005			20250109090137.0
008			140331s2014 nyu 000 0 eng
010			_a 2014012175
020			_a9781250045119 (paperback)
020			_a9781250045126 (e-book)
040			_aDLC _beng _erda _cDLC _dDLC _dMvI _dUtOrBLW
042			_apcc
043			_aa-ko---
050	0	0	_aDS923.23 _b.H66 2014
082	0	0	_a306.095195 _223
084			_aSOC043000 _aBIO026000 _aHIS023000 _2bisacsh
100	1		_aHong, Euny,
245	1	4	_aThe birth of Korean cool : _bhow one nation is conquering the world through pop culture / _cEuny Hong.
250			_aFirst edition.
264		1	_aNew York : _bPicador, _c2014.
300			_a267 pages ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"Euny Hong grew up in Gangnam, the posh Seoul neighborhood Psy is mocking in his viral sensation, "Gangnam Style." She knows the song's popularity is not just a fluke but rather the result of Hallyu--the Korean wave--just another sign of South Korea's increasing popularity around the world. The Birth of Korean Cool will show how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard--with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smart phone in everyone's pocket. Welcome to South Korea: The Brand. - Fascinating first-hand reporting from a wide cross-section of Korean society from a young, hip voice - For readers of The Fortune Cookie Chronicles, Fresh Off the Boat, and JapanAmerica"-- _cProvided by publisher.
596			_a1
651		0	_aKorea (South) _xSocial life and customs.
650		0	_aPopular culture _zKorea (South)
600	1	0	_aHong, Euny.
650		7	_aSOCIAL SCIENCE / Ethnic Studies / Asian American Studies. _2bisacsh
650		7	_aBIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs. _2bisacsh
650		7	_aHISTORY / Asia / Korea. _2bisacsh
948			_au621231
949			_aDS923.23 .H66 2014 _wLC _c1 _hEY8Z _i33039001422160
903			_a34658
999			_c34658 _d34658