000			01994cam a2200361 i 4500
001			19401008
003			MiTN
005			20190729110629.0
008			161208s2017 nyua b 000 0 eng
010			_a 2016042355
020			_a9780814438060 (hardcover)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aBF637.P4 _bM523 2017
082	0	0	_a153.8/52 _223
100	1		_aMills, Harry, _d1950-
245	1	0	_aSecret sauce : _bhow to pack your messages with persuasive punch / _cHarry Mills.
264		1	_aNew York, NY : _bAmerican Management Association AMACOM, _c[2017]
300			_aviii, 184 pages : _billustrations (chiefly color) ; _c20 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_aSecret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say-- it's how you say it -- Social proof: everyone is doing it.
650		0	_aPersuasion (Psychology)
650		0	_aInterpersonal communication.
650		0	_aBusiness communication.
776	0	8	_iOnline version: _aMills, Harry, 1950- author. _tSecret sauce _dNew York, NY : AMACOM, [2017] _z9780814438077 _w(DLC) 2016056856
948			_au620884
949			_aBF637 .P4 M523 2017 _wLC _c1 _hEY8Z _i33039001407138
596			_a1
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