| 000 | 03664cam a22005297i 4500 | ||
|---|---|---|---|
| 001 | 2015303294 | ||
| 003 | DLC | ||
| 005 | 20190729110545.0 | ||
| 008 | 150820t20152015njua b 001 0 eng d | ||
| 010 | _a 2015303294 | ||
| 020 | _a9781118981146 (hardback) | ||
| 020 | _a1118981146 (hardback) | ||
| 020 | _z1118982533 | ||
| 020 | _z9781118982532 | ||
| 035 | _a(OCoLC)ocn889163825 | ||
| 040 |
_aYDXCP _beng _cYDXCP _erda _dBTCTA _dBDX _dOCLCQ _dSINLB _dTXA _dLMR _dCDX _dNJM _dMQO _dH9Z _dOCLCF _dC7M _dOCLCQ _dDLC _dMvI |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.332.Y66 _bB75 2015 |
| 082 | 0 | 4 |
_a658.827 _223 |
| 100 | 1 |
_aBritton, Matt, _d1975- |
|
| 245 | 1 | 0 |
_aYouthnation : _bbuilding remarkable brands in a youth-driven culture / _cMatt Britton. |
| 246 | 3 | _aYouth nation | |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2015] |
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| 264 | 4 | _c©2015 | |
| 300 |
_axxv, 292 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 259-266) and index. | ||
| 520 | _aYouth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination. | ||
| 650 | 0 | _aYoung adult consumers. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aYoung adults _xAttitudes. |
|
| 650 | 0 |
_aYoung adults _xConduct of life. |
|
| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 |
|
| 650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 |
|
| 650 | 7 |
_aTarget marketing. _2fast _0(OCoLC)fst01143138 |
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| 650 | 7 |
_aYoung adult consumers. _2fast _0(OCoLC)fst01183067 |
|
| 650 | 7 |
_aYoung adults _xAttitudes. _2fast _0(OCoLC)fst01183200 |
|
| 650 | 7 |
_aYoung adults _xConduct of life. _2fast _0(OCoLC)fst01183203 |
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| 948 | _au613435 | ||
| 949 |
_aHF5415.332 .Y66 B75 2015 _wLC _c1 _hEY8Z _i33039001399194 |
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| 596 | _a1 | ||
| 903 | _a33926 | ||
| 999 |
_c33926 _d33926 |
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