000			01670cam a22004337i 4500
001			926672112
003			OCoLC
005			20190729110442.0
008			160315s2016 enk f b 001 0 eng d
010			_a2016304510
019			_a907661219
020			_a9781784992453 _q(pbk.)
020			_a1784992453 _q(pbk.)
020			_a9780719097874 _q(hbk.)
020			_a0719097878 _q(hbk.)
035			_a(OCoLC)926672112
040			_aCDX _beng _erda _cCDX _dDLC _dUAB _dYDXCP _dOCLCF _dBTCTA _dBDX _dMOU _dOCLCQ _dUtOrBLW
042			_alccopycat
050	0	0	_aHD69.B7 _bG86 2016
082	0	4	_a658.827083 _223
100	1		_aGunter, Barrie,
245	1	0	_aKids and branding in a digital world / _cBarrie Gunter.
264		1	_aManchester : _bManchester University Press, _c2016.
300			_a205 pages ; _c24 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references (pages 164-195) and index.
505	0		_aWhat is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aInternet advertising and children.
650		7	_aBrand name products. _2fast _0(OCoLC)fst00837883.
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755.
650		7	_aInternet advertising and children. _2fast _0(OCoLC)fst01894148.
596			_a1
948			_au612810
903			_a33342
999			_c33342 _d33342