| 000 | 01816cam a2200421Ii 4500 | ||
|---|---|---|---|
| 001 | 894540660 | ||
| 003 | OCoLC | ||
| 005 | 20190729110409.0 | ||
| 019 |
_a919591007 _a927382933 |
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| 008 | 141105t20152015nyua b 001 0 eng d | ||
| 020 |
_a1591847869 _q(hardcover) |
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| 020 |
_a9781591847861 _q(hardcover) |
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| 020 |
_a9781591848325 _q(paperback : international edition) |
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| 020 |
_a1591848326 _q(paperback : international edition) |
||
| 035 | _a(OCoLC)894540660 | ||
| 040 |
_aYDXCP _beng _erda _cYDXCP _dBTCTA _dOCLCQ _dTOH _dYDX _dCDX _dOCLCO _dIUO _dYBM _dON8 _dOCLCF _dSINLB _dFM0 _dIK2 _dBDX _dCNCEN |
||
| 050 | 4 |
_aHF5415.32 _b.B46 2015 |
|
| 082 | 0 | 4 |
_a658.8/342 _223 |
| 100 | 1 | _aBenartzi, Shlomo, | |
| 245 | 1 | 4 |
_aThe smarter screen : _bsurprising ways to influence and improve online behavior / _cShlomo Benartzi with Jonah Lehrer |
| 264 | 1 |
_aNew York, New York : _bPortfolio/Penguin, _c[2015] |
|
| 264 | 4 | _c©2015 | |
| 300 |
_aviii, 248 pages : _billustrations ; _c23 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 215-238) and index | ||
| 505 | 0 | _aIntroduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools | |
| 520 | _a"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList | ||
| 650 | 0 | _aDecision making | |
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aInternet | |
| 650 | 0 | _aNeuroeconomics | |
| 700 | 1 | _aLehrer, Jonah, | |
| 596 | _a1 | ||
| 948 | _au609522 | ||
| 903 | _a32994 | ||
| 999 |
_c32994 _d32994 |
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