000			02743nam a22004098i 4500
001			2014043669
003			DLC
005			20190729110247.0
008			150129s2015 nyu 001 0 eng
010			_a 2014043669
020			_a9781250069870 (hardback)
020			_a9781466878860
042			_apcc
043			_aa-cc---
040			_aDLC _beng _erda _cDLC _dMvI
050	0	0	_aHF5548.325.C6 _bE75 2015
082	0	0	_a381/.1420951 _223
084			_aBUS090000 _2bisacsh
100	1		_aErisman, Porter.
245	1	0	_aAlibaba's world : _bhow a remarkable Chinese company is changing the face of global business / _cPorter Erisman.
264		1	_aNew York City : _bPalgrave Macmillan Trade, _c2015.
300			_ax, 242 pages ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
520			_a"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"-- _cProvided by publisher.
610	2	0	_aAlibaba (Firm)
650		0	_aElectronic commerce _zChina.
650		0	_aInternet marketing _zChina.
600	1	0	_aMa, Yun, _d1964-
650		7	_aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce). _2bisacsh
948			_au603998
949			_aHF5548.325 .C6 E75 2015 _wLC _c1 _hEY8Z _i33039001360253
596			_a1
903			_a32192
999			_c32192 _d32192