000			03311cam a2200397 i 4500
001			2014020267
003			DLC
005			20190729105551.0
008			140522s2014 njua 001 0 eng
010			_a 2014020267
020			_a9781480369528
020			_a1480369527 _qpaperback
035			_a(OCoLC)870098838 $z (OCoLC)894333895
042			_apcc
040			_aDLC _beng _erda _cDLC _dDLC _dMvI
050	0	0	_aML3790 _b.B679 2014
082	0	0	_a780.68/8 _223
100	1		_aBorg, Bobby.
245	1	0	_aMusic marketing for the DIY musician : _bcreating and executing a plan of attack on a low budget / _cBobby Borg.
246	3		_aMusic marketing for the do it yourself musician
264		1	_aMilwaukee, WI : _bHal Leonard Books, _c2014.
300			_axxii, 343 pages : _billustrations ; _c26 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aMusicPro guides
504			_aIncludes bibliographical references (pages 317-330) and index.
505	0		_aAn overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell -- Describe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : utilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.
650		0	_aMusic trade _xVocational guidance.
650		0	_aMusicians.
830		0	_aMusicPro guides.
948			_au379844
949			_aML3790 .B679 2014 _wLC _c1 _hEY8Z _i33039001352904
596			_a1
903			_a27788
999			_c27788 _d27788