| 000 | 01444cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 2013039798 | ||
| 003 | DLC | ||
| 005 | 20190729105506.0 | ||
| 008 | 131023s2014 maua b 000 0 eng | ||
| 010 | _a 2013039798 | ||
| 020 |
_a9780262026963 _q(hardcover: _qalkaline paper) |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dMvI |
||
| 050 | 0 | 0 |
_aTL789.8.U6 _bA58156 2014 |
| 082 | 0 | 0 |
_a659.2/9629454 _223 |
| 100 | 1 | _aScott, David Meerman. | |
| 245 | 1 | 0 |
_aMarketing the moon : _bthe selling of the Apollo lunar program / _cDavid Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. |
| 264 | 1 |
_aCambridge, Massachusetts : _bThe MIT Press, _c[2014] |
|
| 300 |
_axiii, 130 pages : _billustrations (some color) ; _c25 x 29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 126-129). | ||
| 610 | 2 | 0 |
_aProject Apollo (U.S.) _xPublic relations _xHistory. |
| 610 | 1 | 0 |
_aUnited States. _bNational Aeronautics and Space Administration _xPublic relations. |
| 650 | 0 |
_aSpace flight to the moon _xHistory. |
|
| 651 | 0 |
_aMoon _xExploration _xHistory. |
|
| 650 | 0 |
_aAstronautics _xPress coverage _zUnited States _xHistory. |
|
| 700 | 1 | _aJurek, Richard. | |
| 948 | _au379364 | ||
| 949 |
_aTL789.8 .U6 A58156 2014 _wLC _c1 _hEY8Z _i33039001339885 |
||
| 596 | _a1 | ||
| 903 | _a27355 | ||
| 999 |
_c27355 _d27355 |
||