000			01893cam a2200349 a 4500
001			2007023690
003			DLC
005			20190729105424.0
008			070607s2007 nyua 000 0 eng
010			_a 2007023690
020			_a9781591841746
020			_a1591841747
035			_a(OCoLC)ocn141484387
035			_a(OCoLC)141484387
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dBWX _dEEK _dDLC _dMvI
050	0	0	_aHF5415.13 _b.G564 2007
082	0	0	_a658.8 _222
100	1		_aGodin, Seth.
245	1	0	_aMeatball sundae : _bis your marketing out of sync? / _cSeth Godin.
246	3	0	_aIs your marketing out of sync?
260			_aNew York : _bPortfolio, _c2007.
300			_axxiii, 232 p. : _bill. ; _c19 cm
505	0		_apt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xSocial aspects.
650		0	_aProduct differentiation.
650		0	_aTarget marketing.
948			_au378894
949			_aHF5415.13 .G564 2007 _wLC _c1 _hEY8Z _i33039001336667
596			_a1
903			_a26955
999			_c26955 _d26955